Illustration - either a straightfoward performance video or a simple narrative video (or mixture of the two) that illustrates the meaning of the lyrics and visualises the music in a straightforward way. It could be called music video 'denotation'. A good example of a classic mixed narrative/ performance video is Bruno Mars -'Just the way you are'. The artist, Bruno Mars, sings to his girlfriend and the narrative shows his love for her, the use of the cassette tape in the video is very creative and also links to the lyrics of the song.
Amplification - the conventions demonstrated by the music video 'auteur' or creative director. She/he may use both performances and narrative, however, rather than simply illustrate the lyrics or sounds this director will 'amplify' both with creative interpretation, unusual ideas and surrealistic approaches. There is still a direct link to the song, whether it is the beat, sound or 'connotative' link to part of the lyrics or song title. A example of a amplification music video is arctic monkey's 'Brainstorm', the video does have slight performance and narrative, however the movement of the girls and light shows the beat of the music and there are also unusual images associated with the brain.
Disjuncture - also created by 'auteur' directions these videos are completely abstract and have no obvious link to the music, lyrics, song title, or artist. In this sense they are a point of 'disjuncture' from the song. Daft Punk's 'Da Funk' is a classic example of a disjuncture music video, it features a man with a dog mask on walking through New York city, there is no relation to the music, lyrics, song title or artist.
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