Tuesday, 27 September 2011

'Ed Sheeran - A Team' Music video analysis



The video fits into the Acoustic/Pop genre. The video doesn’t have typical pop genre conventions, for example, it doesn’t show the singer playing live or close-ups of the singer, in fact, the artist doesn’t even appear in the video.

The video fits into the illustration category because even though the artist doesn’t feature in the video, the lyrics support the narrative in the visuals.

The camera is handheld and shaking throughout the video. This gives the video a more personal feel, making the video feel low budget even though it’s a mainstream pop/acoustic video. This personal feel is also very untypical of a pop music video because they are normally big budget with huge camera movement, for example jib or crane camera angles.

The editing of Ed Sheeran’s video is very minimalistic. The video doesn’t have any blatant transitions, again, untypical of pop videos.

We can’t tell that any special effects are used apart from a black and white filter added to the video. The black and white effect adds an amateur feel to the video unlike typical pop music videos.

The Mise en scene in the video is simple. The locations are in public, for example, the park, the street. Other locations in the videos include in buildings and rooms. In the narrative the character is a prostitute (we assume) the clothes she’s wearing match this typical style (leather and ripped clothes).

The light in the video tends to be dark and hard to see, it’s also harder to tell what lighting is used by the black and white effect used.

No comments:

Post a Comment