Goodwin's music video analysis

1. Music videos demonstrate genre characteristics.


2. There is a relationship between lyrics and visuals.


3. There is a relationship between music and visuals.


4. The demands of the record label will include the need for lots of close ups of the artist so that the artist may develop motifs.


5. There is frequent reference to the notion of looking (screens with screens, telescopes etc) and particularly the voyeuristic treatment of women's bodies.


6. There are often intertextual references to films, TV, programmes. other music videos etc.