Casting

To cast our main character we wanted to find someone who would be available at all time we're filming and suitable for the look of our video. We knew the song was song by a female artist so we wanted to look for a female character.

When we started looking for a character we tried to find someone who echoed the singer, Ellie Goulding's looks. But we realized that we didn't need to have someone who looked like her and we could convey our own image in the video.

We couldn't find any of our friends that would be available all the time we're filming and felt this was vital. So we looked at ourselves and tried to think if we would fit the video look. We then decided to cast our group member, Jade.

Although Jade is the main character in the video we wanted her to still maintain her role within pre and post production. So Jade is still doing as much 'behind the scenes' work as possible, for example, filming shots that's shes not on-screen; editing; planning; designing.

However, when we started filming we realised Jade didn't fit the character we wanted in our video. When we changed our song ideas we tried to look for other people we knew and wanted to be in our music video.

We contacted our friends (Raees and Ruksana) and found they fitted another genre of music really well. But we couldn't find anyone to suit Goulding's music. So we changed the song and decided to use them in our video.