Promotions of "It Girl"

From looking at our chosen song "It Girl" it was promoted to make people aware of it in many ways. The different ways were aimed to get the song out to the public so that it is loved and purchased. Due to this it reached position number 4 in the singles chart. This made us aware that promoting the song it crucially important for the high release in sales. From various research I have found and took ideas of ways in which it has been promoted over the internet.



I firstly had a look on the Jason Derulo's website and immediately it came up about Jason's new song. An advert came up about buying a signed album of his which includes the song plus other things. This has been created so that people who like Jason Derulo will see this and immediately click buy. It is also very big and stands out quite a lot on the page. I think this is a really good way of advertising as people will see this and will buy the album



I also had a look on the website and I found that they were selling T shirts saying "Jason Derulo - It Girl". This is a really good way of promoting as if people wear the T shirt out and about then other people will see it might well possibly by a T shirt if they like Jason Derulo. If they don't buy the T shirt then people might also want to download the song on things like ITunes or buy the song from a shop.



I also had a look on Itune, I typed the song in and immediately it came up. I also noticed that it had a five star rating which is really good to create word of mouth. People will see that it is rating 5 star and will listen to the song themselves and also tell others about it. I Think it is very good that the song is avaliable to download on ITunes as it is a really popular well known website.





I also typed "Jason Derulo" in google and a review came up from popcrush.com the review has been very well written and has a very high rating of the song so again people can read the review and might be interesting in listening to it or buying it. I think that it is a really good idea to get someone to review it because people get to know what other people think of the song before they actually buy it.



I found this magazine advert which has been really well presented. I think that it is crucial that magazine adverts are created as lots of people read magazines and will see this poster and will probably be interested in the song and want to buy it.