Our music video also broke away from the typical conventions of a lot of music videos, we used a original idea of Ruksana being in a shadow while Raees was in the light singing to the camera, the shadow effect showed Ruksana's silhouette making it obvious that Raees was still the main focus of the video and we are promoting his image and showing that he dreams of Ruksana.
We also created a original element by having Ruksana singing at one point to the male singing part, this demonstrates the idea that they are both connected and in love. Amy Winehouse's music video 'valerie' is similar as people who are not Amy Winehouse lip-sync her song. Even though, Amy Winehouse is not the same genre of our own music video, we still liked this feature and adapted it to our music video. However, I believe our music video is original by making Ruksana lip-sync to Raees part.
We decided to create a illustrative music video, our video features a mixture of performance and also narrative. We believed a illustrative music video most related and conveyed the typical conventions of a RnB music video. The narrative features a boy and girl who are both in love, the boy sings to the girl and flatters her relating to the lyrics 'you can be my it girl'. This love story narrative is similar to other videos like 'Just the way way you are' by Bruno Mars and 'Everybody in love' by JLS.
We used Goodwin's theory to compare the conventions of our music video.
- Music video demonstrate genre characteristics. I believe our music video does demonstrate the characteristics of our music genre, RnB. In our music video, we feature a couple in love and as shown in the Bruno Mars and JLS videos above, they also feature a love story narrative and also are in the RnB music category.
- There is a relationship between lyrics and visuals. In our music video, there is a relationship between the lyrics and visuals, the boy praises the girl saying 'you can be my it girl', the lyrics of the song are even shown in a text message. The happy nature of the actors reflects on them being in love and relates to the lyrics of the song.
- There is a relationship between the music and visuals. There is a relationship between the music and visuals in our video, the camera cuts to the music and the fading of the sunshine between the couple is an effect which relates to the music.
- The demands of the record label will include the need for lots of close-ups of the artist so that the artist may develop motifs. In our music video we do include lots of close-ups of the male lead singer, Raees, we did this knowing it would be the demands of a record label. I also believe the close ups of his 'it girl' promote the image that he is a caring man appealing to a female audience.
- There is frequent reference to the notion of looking and particulary the voyeuristic treatment of women's bodies. We do not feature the notion of looking in our music video, however we do contain the slight voyeuristic treatment of a woman's body. The female actor in our music video, Ruksana, we show her silhouette we can be interpreted sexually.
- There are often intextually references to films, TV, programmes other music videos etc. We decided not to use any references to other forms of media and made our video completely original.
Overall our media product does use, develop and challenge forms and conventions of real media products. We do follow the typical conventions of a Rnb music videos, however we also challenge these forms by having the female lip-sync the male role at one point and add in original elements with the editing.
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