2. How effective is the combination of your main product and ancillary texts

Overall I think that our main product links in really well with our digipack and magazine advert. First of all when doing our planning we thought that we had a lot of footage which was in the studio, we liked the way it looked quite plain with a tint of colour like the red sofa on the white background, we chosen the red colour sofa as it symbolises love, the story is also a typical love story which runs though it. We thought really hard about the link between the video and the advert and decided to creative the advert in a very symplistic way and used a font which is very basic but have created it in a rouge red colour just like the simpleness of the "love" video itself. We have also used white writing as well which indicates pureness and angelicness, linking in with the symplistic studio shots. The colours have been very well thought out as they are eyecatching.

From watching the video we can also see that Raees (Jason Derulo) looks very happy being with his perfect girl, he looks very proud and confident, this is portrayed in many ways the main one being the way he can stand tall and sing the song to her, as the song itself is a huge important part of the video we tried to still portray this image within the magazine advert. We decided to postion him and take a photo where you can see the full length of his body, we is also slightly smiling but not too much as we didnt want to give anything way, he also looks very confident like in the video. The way he grabs hold of the microphone and looks us directly in th eye shows that he is very serious about telling us about his "It girl" which he does and perfoms in a great way within the video. We have purposely not given anything away with the advert and we want people to be drawn to it by the eyecatching colours and to listen to the song, if we put a lot more things on the advert then we thought it would be giving too much away, we thought that we would sell our product better this way as people would want to know and find out more and buy the song.



We also portrayed a similar style through our digipack. For the cd cover we included a close up photograph of Raees (Jason Derulo) in which he is looking to the side. This still has the similar plain style and the same use of colour with the "love" red rouge writing which says "GIRL" we have made this really big on purpose as we want people to remember the name so they will buy it. We decided to include a close up photograph of him for two reasons, the first one being as it is only his face and he is looking away, this way nobody would be able to know what the song is about which will lead to them buying it to find out. Secondly Jason is also quite a modern new artist and isn't as well known as some of the artists in the music industry. We wanted this close up image of the face so that people can see and remember who he is, to get his confident image out to show that people should look out for him, as a piece we were all happy with the way it has been created, also with the simple but effectivness. This same theme runs through the digipack which links in with the video and advert which we thought is crucial as it basically comes in one piece, with the song.

We thought that also be rearch that we could use marketing strategies for this by putting it on a website which we have wrote on the bottom right corner of the advert, which although is out the way from the picture, it is still quite big and easy to spot. People would log on to this website where they can find more information about Jason himself and might become very interested in him and his style of music.
We thought it was important to put it into music magazines of an r&b style as it is a typical r&b song which those who like this style of music will love, we also thought that we could widen this as although the advert itself has a boy on the front, the colours are very appealing to both men and women and women themselves might see him as a sort of "eyecandy" as we know that image can also be a big part of selling a product, we thought that we could market this product by putting it into both male and female magazines so a whole range of ages, male or female get the opportunity to see it.

"Q magazine, a music magazine which appeals to people will different styles of music.

Overall We think that the combination of our main product and our ancillary texts work really well together and have be well thought out and produced to be eyecatching and appealing to all.