Costumes

In terms of costumes, we wanted them to reflect the urban style that's demonstrated in the song.

For Raees , our male lead character, we decided him to wear clothes that are in fashion. (Similar to below)

For Ruksana, again we wanted her to reflect modern, in-trend fashion which is a convention of pop music videos. We had her dressed in clothes similar to:

Costume Ideas - Male Actor

From watching Jason Derulo's video "It Girl" We can see that He is very smartly dressed in a dark patterned blazer and black pants which makes him look very immaculate and tidy. we usually associate this colour clothing with smartness and wear this kind of clothing for things such as job interviews. He also had a typical clothes change and also wears a white suit which is a sign of purity and cleanliness, which again links in with his super clean professional image. We also see him wearing a black vest top, which indicates even inside he still keeps this high status. He is also clean shaven and his hair also looks perfect. I think this "clean" image would be great for our music video as it is basically what Jason Derulo is about. I had a look at some different styles of clothing to see what I thought might fit in with the music video.



From searching around on the internet we found this stylish blazer which we thought would be great for "Jason Derulo" to wear in our music video as it is still plain but the white around the edges gives it a very funky edge to it however, after thinking hard we decided not to use this as it was firstly very costly and cost around fifty pounds which we couldnt afford. We also thought that it would it would be copying the original and we wanted to make our video quite different and unique. We decided to think further about what would be a suitable jacket to wear and we decided that Raees would have a look at home to see if he had one he felt comfortable wearing which took up less time and money.



I also looked at various ideas for the style of pants in which we would like Jason Derulo to wear. I like these pants as they are quite plain and look quite classy. I dont think that they look too over the top for "Jason" to wear. I quite like this idea but I think that as the orignal video is quite dull I think that the pants we choose should be much more colourful but still be quite plain. I have also researched about buying the pants by looking at shops such as primark and can be purchased for around ten pounds! Raees himself also said that he has a pair of these at home which he doesnt mind wearing.

Costume Ideas - Female Actor

From looking at the orginal video of Jason Derulo's it girl it comes to my attention that the girl who is in the video with him is a huge part of of this video and is really important as to creating the full "love story" therefore when we chose the suitable clothing for this character we choose something which makes her stand out. The young mixed race girl in the video, just like Jason Derulo looks immaculate, her hair is neatly curled and she looks very pretty and perfect. She is pictured wearing a a black smart hat black short dress which is quite skimpy and revealing, we tried to have a look around for something which might fit this image which doesnts look to over the top and we found this dress



The dress is a black layered lace dress which could fit in to a day dress or a night dress and can be purchased from AX paris in the Trafford centre for thirty pounds. This is one of the ideas we thought would look good for a while but when we thought about it Ruksana didnt feel as comfortable wearing a dress like this as it is quite short. After thinking much more it gave me some ideas about giving it quite a different look and instead of wearing short dresses etc the typical "girly girl" image which is portrayed in the video, we could show her wearing comfortable "tomboyish" clothing and linking it to the boy in the video. So I researched into various jackets and pants which she could wear.



I quite liked the look of the girls blazer but we decided as a group that it was quite plain and boring it didnt suit Ruksana as well as something would do to make her character stand out like a main part


We all decided that denim is a really good look as it does make her look to girly or to masculine, Ruksana also agreed that she has some denim jackets at home which she feels comfortable wearing and we thought it would look great in the video as she still looks very fashionable. We also asked some opinions from other people who wernt in the group and they also agreed that she would look great wearing denim



Denim being worn on the catwalk!

Music genre research

We've researched different musical genres to help us decide what song we wanted to create a music video for. We researched the following Categories: Popular, Acoustic, Rock and R&B/Rap.

Popular Music
We looked at popular music and found some possible songs we wanted to consider. We looked at Adele, Ellie Goulding, Jessie J and Diana vickers.

Acoustic Music
We looked at acoustic music and liked the idea of creating a music video for this category. We looked at songs artists like Jason Mraz, Ed Sheeran and James Morrison.

R&B/Rap Music
We also looked at R&N and some rap songs when deciding which song to create a video for. We looked at artists like Rihanna, Jay Z, Beyonce Eminem and Nicki Minaj.