Creating our digipack: Fonts

When choosing a font we wanted to keep in the style of our genre and have a typical pop music style font. We looked at some album covers to research fonts.






We then looked around the web to find some fonts to download and test our album title. Using photoshop we come up with some versions of our titles.



We decided to use the font 'ClementePDaa' it's the third font in the list. We used this font because we thought it font represent our genre best. We found a similar font on Adele's album 21. We looked round the web and found other similar fonts used in the pop music industry, so decided this would be appropriate for our album cover.

Creating our digipack: Colours

When we were creating our digipack we wanted the colours to play a big part in creating effects. We looked at album covers with black and white artwork to see if we wanted this effect.



We thought the black and white effect made the album cover look interesting because of the lack of colour can give emphasis on music rather than artist image. We decided to go with black and white for our cover. However we added a purple colour to the title on the cover, similar to Adele's album 21 where the '21' is highlighted green.

Ways of advertising songs/albums

The biggest way of promoting a song is making a music video to go alongside it, which is exactly what we have produced for our media production work.
Other ways of promoting songs and albums:

• Magazine and newspaper advertisements


• Internet e.g. youtube, itunes, social networking sites, pop ups


• Billboards


• Concerts


• Magazine and newspaper reviews.


• Advertisements in shops such as HMV


• CD signings and special events

Photos we didnt use

We took lots of photos which we didnt use for our cd cover for various reasons, we had lots of ideas but some of the photos which we took, didnt work as well as we had had thought.

We took this photograph as Ruksana who is the girl in the video and was going to include it on part of the inside cover for the album. After taking the picture we decided not to use it as we thought the quality didn't look as good. We thought that the frame of the picture was took really badly and we didnt like the shadow which is easily seen in the background and editing it out would look quite fake. We also thought that we should just include Jason Derulo on our digpak as he is the main person who the song is about, she just starrs as his girlfriend in the video.


We took this photograph of a heart which we created by changing the lighting in the studio and creating shapes with Ruksana's hands. We decided that when looking back at the photo that we wasn't going to use it as it looks quite blurry and unprofessional. We also thought that it looked quite close up and it would have looked much better if it was taken further away.

We thought that the position of this picture of Raees would would like a really good idea for the postion for our cd cover. We did not like this picture however as we couldn't get the lighting perfect and there is a shadow over his body which has been caused by the lighting and also the microphone. We decided to have a play around with the lighting to try to get our perfect picture.

I quite liked this photograph of Ruksana and Raees as I think the position looks really good. We decided not to use it as again we thought that we should not use Ruksanna to be on the album cover or poster. I also thought that the expressions on their faces were too different, and as they are meant to be showing this happy couple madly in love but on this photograph they are quite far away from each other and Ruksana's expressions on her face look quite moody.


We thought as a group that we would decide to create a close up Raees's face as Jason Derulo for the album cover. Once we had chosen our idea we tried to get a perfect picture by playing around with the camera. I quite like this photograph but the shadow and lighting ruined it. You can only see one side of his face as the other side is covered by a shadow. This ruins the phone image completely as it doesn't look as professional and doesn't stand out.


We thought that this photograph of Raees was positioned really well on the camera. After we took the photo and looked back at it we decided we didnt like the expression on his face. We thought he looked quite sly and looked like quite a forced smile. We thought that this wouldnt be good for a cd cover as people going to by this cd might also notice this, and on the video and the song we are not trying to portray in anyway that he is being sly.


This photograph of Raees we thought was quite a good image to use maybe for the inside of the cover. When we uploaded it onto the computer we thought that the quality looked quite poor and the photo didnt look good if we stretched it it so we decided not to use it. We also thought that the images in the background spoilt it as you can tell that it has been took in someones house and we didnt want it to look like that.


We also took a photograph when we was filming of Ruksana and Raees creating a heart by using the lighting, they created a shadow with there hands. After uploading the image we thought it looked really good but instead of using it on the inside cover, we decided to use the clip that we took on the music video as we thought that it would look more effective.


We also had an idea for the inside cover of putting lots of home images together to make it look like it has been took with a polaroid. Ruksana sent me this image from her phone which I think is really good as they look happy together, but we decided not to use it. As we are advertising Jason Derulo's album and not just the one single "It Girl" It would be quite stupid to use these because Ruksana is only part of one song, and not them all and Raees is the main person.

Our album didgipack

Audience Feedback - Family friends and close ones

As well as creating a quetionaire which we gave to random people to watch, we decided to show our family friends and close ones our music video. We thought that it was better to ask people who know us well as they would speak the honest truth about the video. We wanted people to tell us about what they liked and what they didn't like and things we could improve on. We decided to ask these questions,

1.Overall what do you think of our video?
2. What did you like best?
3. What did you least like and what could we improve on?

Emma's mum:
1.Overall what did you think of the video?
I thought the video was really good, I think the way you have all worked as a group to produce this piece is great, and the two actors look like they have also put a lot of effort in and are enjoying themselves which makes it a lot more realistic!

2. What did you like best?
I liked the way the different clips were put together, sometimes faded and some not, it looks really creative. I also liked the different simple shots which together work really well, I can also tell that a lot of effort has been put in.

3. What did you least like and what could we improve on?
If I have to be picky I would have liked to see some of you in the group to appear in the video, but if you feel shy then that can't be helped! If you could improve on anything I would say add some more creative shots like the love heart because it works really well.

Emma's friend:
1.Overall what did you think of the video?
As I do not do media, first of all I was amazed by all the effort that has been put in to produce this. I think the lip syncing is perfect and in time, but over all I love the video I think its great it looks really professional and I would have loved the opportunity to create one my self.

2. What did you like best?
I loved the way the characters have been made to really look like they are enjoying themselves, and the way the shots have been taken in the part which look very natural and realistic, I also loved the part where it fades in the background into a heart shaped shaddow I think that worked well.

3. What did you least like and what could we improve on?
I liked the clothes which were chosen as they look very casual, like they dont have to put lots of effort in with each other because they are really in love, but I would have liked to see more colour in the video but that might just be a personal thing as I like really bright summery colours.

Jades dad:
1.Overall what did you think of the video?
I think the video fits in very well with the chosen song and the locations and clothing fit in perfect. I think you should all be very proud of what you have achieved.

2. What did you like best?
The parts I liked best were the creative parts which have been added where the girl is in shaddow and her boyfriend is stood next to her, this looks very professional.

3. What did you least like and what could we improve on?
I liked the shots which were in the studio but I think if you could improve I would have tried to play around with another location, and if it looked too much then look it out, I think you should have done a few shots in a cafe etc but overall I enjoyed watching the video.

Jade's friend:
1.Overall what did you think of the video?
First of all I personally don't like the song which put its at a massive downfall but matching the lyrics with the song have been done really well, I know a lot of thought and planning has been put into the video and the outcome is really good, you all should be very proud.

2. What did you like best?
I loved the fact they got the girl to sing and dance the song even thought it is sang by a boy, I think this is very creative and she also looks very confident and well into it, I think this is a good thing as it makes the video much more interesting and unique. I basically thought all the clips which were took were done really well so I cant critisise them much!

3. What did you least like and what could we improve on?
I would like to see more of a costume change and different hair styles on the boy and makeup etc on the girl to give it more of an edge, even though they do look good how they are!

Michael's mum:
1.Overall what do you think of our video?
The song isn't a personal favourite of mine but the video its self looks good! I like the way it has been edited and put together using the different fades and the jump cuts which makes the video flow really well, with perfect timing.

2. What did you like best?
I like the shots which were took in the park as they look more natural and realistic, the couple also look very happy which is the perfect image for the video, I also liked the different fades into the love hearts. You can also tell that a lot of effort has been put it and it has really paid off!

3. What did you least like and what could we improve on?
I least liked the studio shots, the quality of the cameras look really good but I think there was too many, you could have added more props to give it more of an edge but it still looked great!

Michael's friend:
1.Overall what do you think of our video?
I enjoyed watching the video, I got really into it as it was very eyecatching! I also loved the song and I think the chosen shots fit in well with the typical love story which runs through it.

2. What did you like best?
I liked all the video, there is nothing in which I could say I liked best because I really did like it all.

3. What did you least like and what could we improve on?
Again I liked everything about the video but I would have loved to see the people which created the video to be in it even for a few little shots, but maybe that's just me being picky!

Lighting, props and effects

We thought very hard about the lighting, props and effects which we should include within the video. We decided that we wanted to play around with the lighing in the studio and used spotlights to make the characters stand out on the black background, we were very pleased with this as it looks really effective however we thought that the shaddows which were created in the background ruined it a little, we played around with the camera some more but this couldn't be helped so we decided to make it look like part of the video and work round it in the best possible way. We also used the spotlights in the studio to create Jason himself very bright and make the girl in the video in shaddow, we were pleased that we had the opportunity to be able to create this so perfectly and as a ground we were pleased with the outcome. When filming outside we thought that the natural lighting worked really well with the natural setting so we decided not to change it as we thought it would spoil it if we did so.


When thinking about props we thought about using a red rose as red symbolises love and is typical for a love story, we also wanted ruksana to use an umbrealla, when it came to the day of filming it wasn't raining and we thought that using an umberella would look a bit stupid. Instead we thought of using a prop which is completely different, this is a phone. We included a part where Raees was texting Ruksana and she recieves in when she is in the studio, through different locations, we were pleased with this as we also used a typical modern phone a "Blackberry" which is popular for youngsters of there age. After thinking we thought that the rose was too boring and simple, instead we thought we would be more creative and symbolise love through the use of a red sofa in the studio, we can also see them laughing and joking playing around on the sofa which leaves people thinking deep into the meaning, whereas we know what the rose symbolises straight away.


When creating our video we tried to add a little amount of effects as we wanted it to look as natural as possible, we decided to put in a few fades between each part of the video, and also created our own little animation using coloured leaves to create a love heart which looks like it is moving, we were really pleased with the outcome of it as it doesn't look too over the top.