Our chosen song: Jason Derula - 'It Girl'

We've choesen to create a music video of Jason Derulo's single 'It Girl'.

It released as the second single from his second studio album, 'Future History' on August 9, 2011 through Beluga Heights, Warner Bros. The song was written by Derülo, E. Kidd Bogart, Lindy Robbins and Emanuel "Eman" Kiriakou.

Musically, "It Girl" is a mid-tempo pop and R&B love song, that features a whistling intro and an acoustic guitar melody.

Lyrically, it revolves around Derülo singing the praises of the perfect girl he found after searching all over.

Music video Shot List

1. Starting with two shot of Ruksanna and Raees in the studio, (also a medium long shot) They are also in shaddow
2. Long shot (also two shot) of them walking together in the park holding hands from the front
3. Jump to long shot from behind
4. Fade to medium shot of Raee's singing in the studio
5. Fade to a long shot of him singing, still in the studio
6. Another medium long on the sofa which fades to different angles around the studio
7. Medium shot of Ruksanna and Raees on the sofa
8. A two shot (also a long shot) of Raees singing in the studio and Ruksanna stood still in shaddow
9. Close up of Ruksanna and Raees laughing outside by a tree in the park
10. Extreme close ups of their faces together laughing
11. Point of view shot (hand held camera look) of Raees looking at Ruksanna, and then repeated with Ruksanna looking at Raees
12. Extreme long shot of them both sat together on the bench in the park
13. Zooms slowly to them in medium shot
14. Jump to extreme close up of their faces together on the bench (also a two shot)
15. Jump cut to medium long shot of Ruksanna dancing in the studio
16. Medium shot of them sat on the sofa (also a two shot)
17. Long shot of them sat on the sofa
18. Medium shot (two shot) of them both in the studio holding hands and dancing
19. Panning shot upwards towards the sunlight in the park
20. Back to two shot of them dancing in the studio
21. Extreme close up of Raees's phone texting in the park
22. Medium long shot of Ruksanna on the sofa looking sad
23. Fade to long shot of her looking sad
24. Mid shot of Raees singing in the studio
25. Long shot of Ruksanna and Raees in the studio, Ruksanna is in shaddow (also two shot)
26. Long shot of Ruksanna in the studio dancing
27. Fade to a medium shot of them both by the tree in the park
28. Jump to a close up of him singing to her in the park
29. Low angle shot of Ruksanna's legs on the bench
30. High angle shot looking down at them both on the bench in the park
31. Medium shot of them on the bench in the park (also a two shot)
32. Close up of there hands pulling apart
33. Low angle shot of the sun in the trees
34. Fade to the leaves in a heart shape, which jump in a close up of an empty heart
35. Fade back to them inside the studio which is a long shot but is also a two shot
36. Jump to long shot of Ruksanna sat on the sofa
37. Fade back to shot 35
38. Long shot of Ruksanna and Raee's in the studio, with a fade in the background of the hearts created by shaddow
39. Medium long shot of Ruksanna sat on the sofa
40. Close up of Ruksanna's face singing in the studio
41. Long shot of Ruksanna creating a heart in shaddow
42. Long shot of Ruksanna dancing
43. Fade to long shot of Ruksanna and Raees dancing together (also a two shot)
44. Close up of hands going back together (in the park)
45. Jump back to the studio of a long shot of her dancing
46. Medium long shot in the park of them stood by the tree hugging
47. Long side shot of them stuck by the tree
48. Medium shot of them rubbing noses in the studio
49. Fade to close up
50. Jump to long shot then, medium shot of them kissing on the sofa in the studio
51. Close up Raees face singing in the studio
52. Close up of Ruksana on the phone
55. Two shot of them dancing in the studio
56. Long shot of them walking away in the park

Music video Storyboard

Changing ideas.

Our initial plans were to create a music video to Ellie Goulding's single 'The Writer' however, we decided what we've filmed and edited doesn't look good. This is because of the performance and camera work when creating our music video.

We've quickly decided to change our ideas using Jason Derulo's single 'It Girl'. We've got two new actors to be in our film which we're going to start filming soon.

Rihanna - Only girl in the world lyrics

La la la la
La la la la
La la la la

[VERSE 1]
I want you to love me, like I'm a hot ride Be thinking of me, doin' what you like
So boy forget about the world cuz it's gonna be me and you tonight
I wanna make you bad boy, then imma make you swallow your pride

[CHORUS]
Want you to make me feel like I'm the only girl in the world
Like I'm the only one that you'll ever love
Like I'm the only one who knows your heart
Only girl in the world...
Like I'm the only one that's in command
Cuz I'm the only one who understands I will make you feel like a man
Want you to make me feel like I'm the only girl in the world
Like I'm the only one that you'll ever love
Like I'm the only one who knows your heart
Only one...
[ Lyrics from: http://www.lyricsmode.com/lyrics/r/rihanna/only_girl.html ]
[VERSE 2]
Want you to take it like a thief in the night
Hold me like a pillow, make me feel right
Baby I'll tell you all my secrets that I'm keepin', you can come inside
And when you enter, you ain't leavin', be my prisoner for the night

[CHORUS]
Want you to make me feel like I'm the only girl in the world

Like I'm the only one that you'll ever love
Like I'm the only one who knows your heart
Only girl in the world...
Like I'm the only one that's in command
Cuz I'm the only one who understands, like I'm the only one who knows your heart, only one...

[BRIDGE]
Take me for a ride
Oh baby, take me high
Let me make you rise Oh make it last all night
Take me for a ride
Oh baby, take me high
Let me make you rise
Make it last all night

[CHORUS]
Want you to make me feel like I'm the only girl in the world
Like I'm the only one that you'll ever love
Like I'm the only one who knows your heart
Only girl in the world...
Like I'm the only one that's in command
Cuz I'm the only one who understands how to make you feel like a man
Only girl in the world...
Girl in the world...
Only girl in the world...
Girl in the world...

Rihanna - Only girl in the world

From looking at the lyrics and the video I think Rihanna is talking about wanting a particular guy to love her like she's the only girl that he will ever love. I also think that she is refering to them sleeping together and she makes sexual comments towards him about this such as, "hold me like a pillow, make me feel right" From looking at the video wich is set outside in LA we can see that Rihanna is a very powerful strong person as she shows know sign of sadness or fear about being alone, almost as if she is trying to show him that she's his perfect girl.

In an interview with, Rihanna explained the filming of the video and the video's simplistic theme, "It's really, really beautifully shot in these crazy, crazy, crazy places, We shot landscapes that we found a couple hours outside of L.A. It looks so unreal. It looks fake, like something out of a postcard with the beautiful hills… We had a lot of sunshine those couple of days, so it really worked with the whole essence of the video. But really, the video just shows this big landscape and the only person there is me" I think she has tried to make her video very girly and appealing to her, to show the guy what she really has to offer. The whole video is very saturated and full of colour. It opens up with her stood in the field which looks at first like she is wearing pearly white clothing, I think that she is reffering to herself the way she is stood as some sort of angel with high importance and extreamly powerful however, her hair is fiery red which although it could mean love it is also a sign of danger, fear and devil like. It gives me the impression that she is trying to portray this perfect image but yet is still showing him her bad side. When I look closer at her the clothes she is wearing have actually been tinted these colours and the way they move in the wind look like a strong flame.

The whole theme of the video is closely linked with the style of her album cover "LOUD" which again is showing by the title that she is not this sweet quiet person. There are quite a lot of long shots of her, the colour is quite saturated into yellows and oranges which is the colours of happiness but also the colour of fire. She has various clothes changes, she changes near the start of the video to quite a skimpy white top with a flowery skirt, the skirt however I think think looks quite childlike. She is smiling and looks quite happy. It looks to me like she has created her idea of perfection, basically saying that if he was with her everything would be so perfect. The way she dances and stands next to the flowery bushes looks she she is trying to tease him. She is also pictured in some extreme close up shots which I think are aimed to get her image out so that people can see, she also looks very fashionable.

The song is quite a fast paced song and the way she moves she is again showing her power. When she is stood alone in the field we see all the flowers blow quite violently around her, almost as is she has great powers, she also talks to the camera with quiet a fiesty angry look which looks like she is quite mean and maybe controlling. Overall I like her video as I think it is very creative and well thought out, and is very appealing to her as an individual

Magazine Advert - Katy Perry - Teenage Dream

Katy Perry is a popular American singer, songwriter and actress who hasn't been in the music industry very long but is well known and liked by many. "Teenage Dream" is her second album which included a few UK number one singles. I have chosen this poster to analyse as ideas as I think it is quite unusual.

I am immediately drawn to the poster due to the use of the colours. They are very bright and bold, and are also very eyecatching. They indicate lots of emotions as they contrast and look very unusual. The way she has used produced them have been in a very creative way, almost sureal hence the title "Teenage Dream", in your dreams you can make anything possible. Katy is stood in a very sexual position and she wearing very little clothing which looked very retro themed with the use of neon oranges yellow and blues together. The way she is stood with her hand on her hip and her arm in the air shows that she is a confident person and she is showing of her curves and body. As the album is called "Teenage dream" she is immediately appealing to teenage girls and girls will see her as a unique icon and would want this perfect figure, and also idolise her as a role model which they can be like.

Katy is also wearing very vibrant red lipstick which symbolises what a typical female would wear however the way the poster has been created and also thought out with the blue wig she is wearing indicates her individul style which could reflect her style of music which again would make people want to purchase the album and listen to her songs. From looking at the photograph I think she is in a bedroom on a bed full of cushions and the wall paper is again very retro. The oranges and yellows indicate happiness and the sun where as the colour blue indicates calmess and a relaxed feel. She also has a pink heart cushion which is a typical female related colour. She is basically saying if you dream anything can come true almost as if she has been dreaming all her life to be the person she can now be and be accepted.

The writing on the right hand side which says "Katy Perry, Teenage dream" is quite big and spread out so that you can read it very clearly. She has also got links to her website which I think are very good because although they are small in the right corner people will see them and have a look at her website and get to know more about Katy and her music. I think that putting the website link would be a really good idea for our magazine advert. At the bottom of the page it says when the album id being released, this is in a very retro thought which again links in with the theme. Overall I like Katy's style of magazine advert as she has used her very own creative input and has made it very appealing and unique for her style.

Magazine Advert - Jessie J - Who you are

Jessie J is a British artist/songwriter who has a typical style of r&b. She has not been in the limelight very long and is still a very new face to the music industry. Jessie J's album "Who you are" was released in February 2011 and charted at number two on the UK Albums Chart.

I found this advert for her album in a fashion magazine for women. First impressions of the advert I can see that there is little colour but yet the black which has been used is still very eyecatching. As we know that Jessie is a very new artist we know that she wants to get her image out too get the public to like her. The photograph is a very close up photograph of her face and we can only see up to her shoulders. She dominates the whole page as it is very clear and close up. The colours which have been used on the whole advert are monocrome, black and white. The advert is quite simple but well thought out.

Jessie looks very mean and aggressive and doesn't really look approachable, not the typical image of a female. The writing at the bottom of the advert advertising her songs are black on white which makes them stand out very boldly, they are also in capital letters which shows the high importance to reading them. As we can see, one of her songs are called "nobodys perfect", well by looking at her we get a totally different image for the way she is presented, her hair looks very neat and perfect as well as her black lipstick which has been neatly painted on. Also the song "Do it like a dude" links in with the way she looks, very angry, fiesty and quite boyish.

The colour black has also been used but can also make you question about what more she has to offer and what she is really like. It can also indicate class and sufistication however, it can also symbolise death and a gothic image. Jessie herself is not giving nothing away as she is leaving people to question her emotions and think about her true colours, what she is really like. The writing "Jessie J" covers most of the page which shows that she is trying to make people aware that that is her name, and people should remember it.

Although it is quite a simple advert I think it works really well at portraying this myserious image of her true character.

Poster Ed Sheeran

Ed Sheeran is a recent artist who has just came into the music industry. His album '+' is a highly antcipatied album becoming number one. One of the ways used to promote his album is through posters. I frequently purchase the music magazine Q, a highly respected music magazine and this is where I found this poster.

The poster features a picture of the artist Ed Sheeran with a close up of his face. The artist is looking down smiling which reflects on his personality. The smile suggests to me that he is proud of the success of the album. The colour of the poster has a reddish brownish hue highlighting the ginger hair of the artist, what he is most commonly reconginised for.

There is little writing on the poster which demonstrates the simple nature of Ed Sheerans music, it informs the reader of some of the songs which are included 'A team' and 'Lego House' which are big hits, this might make the audience want to buy the album more. There is also a quote, 'what really sets Sheeran apart is his skill at painting pictures with posters', this gives a positive input to the artist and suggests that his music is as beautiful as a painting. The positive review of the album is also reinforced by the four stars at the bottom of the poster suggesting it is very good.

Overall, I think this is a very effective poster and we will use similar ideas in our own album poster.

Magazine Advert: 'Lady Gaga - Born this way'

Born this way is Lady Gaga's latest album released in summer 2011. It was highly anticipated so the 'haus of Gaga' (her production team) had to think of ideas to promote the album. One of the most effective ways they promoted the album was though promotional posters. The one shown was the one mainly used to promote Born this way.

It features a close up of Lady Gaga (the artist) that fills the whole poster. There is a red sketchy title that says 'GAGA' which indicated the artist. As the album was so highly anticipated there wasn't any need for a name because everyone knew about the album.

The poster also uses religious connotations to indicate the release date of the album. This suggests her music is also going to reflect a religious nature too.

I don't think we can just use the artists name on our poster because the album isn't as well know as Born this way. However, some features used like the large scale image and reflecting the music style in the image of the poster could be used on our poster.

Album cover research: 'Rihanna - Talk that talk'

Looking at Rihanna's new album "Talk that talk" it is giving off a completely different image to her previous album cover "Loud". The album was released on November 18, 2011 and talks about love, sexuality and empowerment. From looking at it compared to her previous one I think it looks very different, this automatically shows that she is trying to tell us that she . The cover is still of a close up photograph but ive off a very different feel to itinstead her eyes are directly making contact, they are very dark and look quite gothic. From looking at her face her eyebrows are faced up, she looks quite fiesty and arogant, I also think that she looks quite evil, I think this also makes you question what she has to offer, what kind of music is on the album? Is it quite fiesty and powerful? It is aimed to draw you in so that you want to listen to it.

From looking at her clothing she is wearing a camoflage top. We usually associate camoflage clothing with being related to the army, the army are very powerful and the clothing is also worn to make them hidden from the enemy, this makes me think that Rihanna is hiding what she has to offer, that she is not revealing anything about the CD, this again would make people want to buy it because they would really want to see what she is all about, how good the album is. From looking at her face I personaly think that she is trying to portray this individual unique image, that she is like nobody else, this links in with the name of the album "Talk that talk" which we can see is tattooed on the arm, almost as if she wants people to know who she is and she wants to get people talking about her, to create word of mouth so that everyone knows who she is. The writing is also in capital letters and is quite boldly written on her arm. This is quite a daring thing to do which shows that she is not afraid of doing anything which could reflect on the album, she is not afraid of coming out and doing her own thing.

From looking a Rihanna's lips like her old album cover look perfectly painted which shows her pefection however, her hair is delibrately messy and is a natural brown colour unlike the fiery red on her old album cover. This shows that she has two sides that she might possibly we showing her true colours and her natural identity. The way she is licking her lips up shows that she is possibly teasing us about the album, like we wont know what its like until we listen to it. Instead of having her name on the front cover she has got a huge letter R in the top left corner. This indicates that she is already well known and all she needs really is a picture of her face as people already know her name, this again indicates her cokiness and arogant side.

Over all even though this picture appears to be quite simple, when you look at it in more detail she seems to be telling us quite alot and is trying to persuade us to buy her new album in various ways.



This is a photograph of the cd cover of her album. I think this is really creative as it links in completely well with the album name "Talk that talk". This image is of a newpaper which has been spread out onto the disk which appears to me that by producing her new cd that she is trying to get everyone talking about her to again create word of mouth. The colour of the CD has been used with natural colours just like a newspaper which makes it look very natural. I think the way this has been made is really creative as it has been made to look like the article is about her and her songs in a very unusual way. I really like this idea as when you normally look at CD covers they look quite plain and boring but this has had some thought put in to it.



From looking at Rihanna's back cover we can see a photograph of her full body rather then just her face. She is still giving us eye contact drawing attention. The photograph is in black and white and she is stood in quite a run down building. Rihanna's clothing looks very creative but yet shabby, almost as if it has been created like a "mishmash" nothing fitting together. Rihanna herself looks very sexual, the way she is stood and is posing for the camera, very confident and controlling, this could also reflect the songs themselves, extreamly powerful, and also Rihanna's personality. We normally associate the colour black with smart dress and perfection, but this is the complete opposite. This indicates that her music might be somewhat creative and able to adapt her voice and personality to different situations.

I think Rihanna herself is trying to portray the image of being quite intimidating. On the photograph on the left of the back cover I can see a skull being burt on the fire, this is indicating quite possibly that we shouldnt underestimate her, the could be reflecting on her voice, and basically saying that she is capable of anything. The song titles are also down the right side of the page and are in a bold red colour which are eyecatching. The colour red in itself can have different meanings, it could stand for love passion and desire which could refect Rihanna's music, and it can also be the sign of blood, fire, and the devil. Red is a colour in itself I think is well chosen because it can have many different meanings, she is not giving away anything about the album, but she definately thinks that creating word of mouth about the album is crucial.

Overall I really like Rihanna's digipak as I think she has been very creative through pictures rather than words, and analysing it has made me think about other options which we could use into creating the best digipak.

Album cover research: 'Beyonce - 4'

I've chosen to look at Beyonce's album '4' artwork because her music fits into a pop genre, similar to Ellie Goulding's.

The cover uses simple colour tones that go well with each other.

The artists name (Beyonce) is in capital letters which suggest she is the most important thing about the album. This is also reinforces when a large picture of the artist covers part of the name and most of the album cover. Which we could use a similar idea in our own artwork.

Beyonce's pose is very suggesting; she's looking away from the camera holding her arms in the air, suggesting she wants the audience to look at her body. She also wears revealing clothing, only a fur item over parts of her chest, this also suggests that her image is as important as her music.

The back of Beyonce's album has a similar title although it's not covered suggesting it's been striped back, for people to take it serious. This could also suggest she does want her songs, which are listed, to be taken serious.

However, she is still a main figure in the image, but she's turned away again suggesting it's mainly her music which is important.

Album cover research: 'Katy Perry - Teenage Dream'

Katy Perry, the artist, is clearly in the front, and centre album artwork. This suggests that she is the most important thing about her CD, not her music or fashion but her image. This is also conveyed by her naked image, again suggesting image and appearance is very important.

The album features a fun font suggesting although she has a serious pose she is fun, which could also reflect the type of music she sings. Or, the fun font could reflect the album title 'teenage dream', that the fun fonts and her naked would be a 'teenage dream'.

However, the minimalistic nature of the album (having only her and the title on the front) could suggest that she isn't fake and this is her and her music striped back.

The back of the album cover continues with the fun font, even through the 'serious' album information. The song titles take up most the back cover, this could suggest that music is most important to katy.

Filming - Day three

On filming day three we decided to go to Chorlton water park. As it was quite far for me and Jade to get to we looked on google maps and sorted out bus routes a few days before. I also printed out a map so that I wouldnt get lost. Instead of going to our media lesson first we decided to get buses straight there and Michael decided to walk as it was close by. We took a camera out the day before and made sure that it was charged so that we had no complications, we didnt however bring a tripod which we are now regretting.

I walked up from the bus stop to meet Michael and Jade and we then walked to the park. Although it was quite a damp, wet day we thought that the chosen setting would look really effective. We filmed Jade from different angles and I was also on some of the shots myself with Jade. There was also a lake there which we were filmed stood by it chasing the ducks and also looking out into the distance, we again tried to make this like a hand held effect and make it look a little wobbly. We tried to get some shots from in front, behind and also look over the shoulder as well as close up shots so that we could have a variety and put them together.

Inside Chorlton waterpark was a kids play area which we thought would look really good to film in. We filmed Jade in all kids of shots going down the side and also me pushing her on the swing, this looked good as we made it look as if we were really enjoying ourselfs as if it was not fake. We also had an idea and had a play around with the coloured leaves on the floor, we made a heart shape and decided that we were going to film the outline of it and then once the heart was filled to create an animation for our music video.

Magazine Advert - N Dubz- Greatest Hits

N-Dubz are are British hip hop group which are from Camden in London. They include three different people, Dappy (left) Tulisa (middle) and Fazer (right). This album includes all of there greatest hits put into once which it its self can be very appealing to those who love N Dubz.

Firstly from looking at the picture, we can see that there isn't much going on, but they are each trying to portray completely different images. All three of them look very unique and are dressed and presented in their own individual way, this could indicate and reflect on the music as they are trying to portray that there music is different and they do not follow the typical croud to everyone else. On this picture they are all stood tall and you can see their bodies, they are not giving anythijng away with there emotions, almost as if they are leaving us guessing about what they are about to reveal.

All three of there faces are clearly in show, and although they are a well known group in the music industry they still want to keep up there popularity and stay known and loved. The advert has a colour theme running through it which consists of muted blue colours, black and white. Although the colour black is not very eyecatching, the fact that the writing at the bottom of the page is white on the black background it makes the writing which is very important stand out clearly. We normally associate the colour blue as more appealing to boys however, the female in the group Tulisa is stood right in the middle of both Dappy and Fazer. Tulisa is wearing a pale blue dress which looks very girly. I think she is trying to say that just because there are two boys in the group and only one girl, that it is still appealing to both males and females.

Tulisa practically dominates the page. She is stood tall and looks very confident with her hands on her hips like she has no fear what so ever, this could also refect on the album to show that they are very daring people and they are not afraid to try new things and push themselves achieve the best songs and also public likeablity. The blue lights behind them I think look really good as it is shaped like a star, which could indicate that they are own stars in their eyes and they are very proud of what they have done. The writing at the bottom of the page which tells us when the song is out and also the song it includes, is in white bold and also in capital letters to indicate the importance. It is also quite big, clear and in show aimed so that it catches peoples eyes when flicking through the magazine.

Over all I really like the design for this advert and I also like the colour choice which I think might be a good idea for our magazine advert.

Album cover research: 'Rihanna - Loud'

Looking at Rihanna's album cover "LOUD" we can tell that she is being quite secretive and is not revealing much to us,probably to get people to buy the album to see what she really has to offer. From looking at the picture we can tell although much isn't going on, it was been well thought out. Rihanna herself has got her eyes closed and we can see her long dark black eyelashes which stand out perfectly however, the title "LOUD" has no impact on the way Rihanna looks, she looks the total opposite, quiet and peaceful however I still think she looks quite false as if she is putting on this relaxed "perfect" image. Rihanna herself looks very immaculate. Her hair is in contrast with her lips, a fiesty red colour which is giving off a "sexy" image. The colour red is usually associated with love and passion which makes us think a lot deeper about what Rihanna's cd is really like. Although her rosy red lips are painted so presicely and bold along with her hair and makeup the photograph of her is so close up you can only see her face and the top of her shoulder. Again, this shows she is not giving anything away but the shy person cannot be true as someone so shy would not be able to take an extreme close up photograph of her face which dominates the album cover, this indicates she has a lot more to offer. We can tell that she wants to get her image out so she is known and recognised by many.



From looking at the back cover of this album we can tell that she still has no interaction or is giving us no eye contact whatsoever. There isn't much colour in this picture, the bold vibrant red colour has changed to a very pale which indicates her soft but still very girly side. The album looks very clearly that it is appealing to females. Instead of the extreme close up photograph of Rihanna's face we can see her whole body. She is sat far back and looks very weak and vunerable and is a typical image for a young female but she still looks quite angelic and perfect. She is still giving me the impression that she is hiding away her "true colours" as the baby pink tint covers her body and face making the true colours hidden. The necklace she is wearing in the picture is also extreamly large which again is being used to cover her up, she has done this in a very stylish way and still looks like an icon for young females. The songs which are written on the right of the cover are written in dark red capital letters boldly emphasising the importance of them. They are also very eye catching. I think Rihanna has chosen her style for this CD cover really well as it is simple but effective.



I also decided to look at the design chosen for the disk to this album. Again the girly theme is still connected as it is a design of pale pink rose petals which makes it look very abstract and floral. I love this design as it's quite simple and not over the top which makes it look really effective. I think this sort of design would look great for our cd cover.

Taylor Swift Digipak, comparing old and new albums

Fearless Album released in 2008



Speak Now Album released in 2010



From looking at both albums, Taylor Swift remains to keep a similar style. Her 'Fearless' album features her moving her head showing her iconic curly hair, it also relfects that she is 'fearless', whereas the first album cover shows her in a red dress, showing her beauty. Both albums aim to promote her image. Both of the discs also have a similar meaning behind them, they both feature peoples hands, in the 'Fearless' album, the disc is of a love heart made with hands, highlighing the idea of being connected to someone else and shows she may be in love. The 'Speak Now' album is of 7 hands all holding onto each other which symbolises friendship.

Album cover research: 'Florence and the Machine - Lungs'

I believe the album cover for Florence and the Machine’s Lungs album is very interesting and quirky, reflecting upon the individual nature of Ellie Goulding.

The most captivating image from the album cover is the lungs on the lead singers body, this highlights the name of the album and also gives connotations that she is a very powerful singer with large lungs. To a certain extent, the album cover is almost very graphic and may repulsive many people, however I believe the individuality of the artist will appeal to an alternative audience.

Florence, the lead singer, takes up most of the album cover stressing her importance, she is also looking away from the camera with her head turned suggesting that she is either slightly shy or deeply absorbed in her music.

There are flowers in the background and the colours of the album are neutral giving the album a nature and authentic feel, this is a idea which we could convey into our own album cover, we decided to film our music video in woods and parks to give the idea of an authentic and natural feel and we can reflect upon this idea in our album cover.

Ideas for the music video

Roles within the group

Within the entire group, we all play to different strengths and skills deciding to use our skills to make a successful music video. For the production work, we discussed who is going to be in the music video and also who will be doing the filming. We decided that the whole of the group would contribute to posting on the blog and we have already discussed what roles we would like to play when designing the CD concluding on the roles closer to the time.

Ideas

Our first ideas were to create an illustrative music video to visualize the lyrics and music. We decided on using a song by a female singer. We hope to create a romantic, autumn feel with our music video.

Blogs

For our blog, we will attempt to show each and every step for the creation of the music video, to discussing our ideas for the videos, giving background information on various artists and then showing the creation of the music video.

Editing

We considered using a black and white filter for the video believing this would create a more amateur and personal feel. Also, we decided it would be best to use many shots and cut to the beat of the music.

Costumes

We looked at various music videos and came to the conclusion that the winter/autumn clothing would look best on the group members participating in the filming of the video. We decided that knitted cardigans and scarfs would give our music video a warm, light-hearted feel and floral designed clothing reflecting on fashion at the moment.

Filming - Day two

On the second day of filming we decided to film Jade in Alexandra Park. We planned and discussed in the lesson before the types of clothing which we thought that Jade should wear what fitted in well with Ellie Goulding's style. We had text each other the night before to make sure that everyone was still ok to meet up at that time and checking that everyone was well enough to come in to college tomorrow. We decided to meet up in lesson to re cap over our ideas, we then got a camera out and went to film in lesson time in Alexandra park. We decided to get the bus there rather than walk because everyone had bus passes, we also didnt want to waste any precious filming times.

When we arrived at the park we thought that the setting looked great. We filmed jade kicking leaves on the steps and laughing, we used the camera to make it look hand held like it was a home video recording. We thought that the setting fitted in really well with Ellie Goulding's song. We tried to get as many different shots as possible by getting close ups of her feet, and close ups of her lips moving etc. We also took some random shots of things like the sky because we thought it would look good to jump to.

We filmed Jade with an umbrella near a red wall as we loved the colour in the background and thought the setting looked great, we also that that the prop was a really good choice as it looked quite natural. As we continued to film we thought that it was lacking some performance so we decided that we would talk about this for our next filming day.

Filming - Day one

On the first day of filming we planned to film in the Ellis and Kennedy theatre. We had planned before hand the lesson before as a group what shots we were going to do. We decided that we wanted this part as the opening for our music video. We went in the studio and at first someone was in there testing the lights but they let us use the studio drama studio for about an hour. Whilst we were in there we arranged where we were putting the chair and the piano and what shots we were going to take. We also thought that the chair looked quite boring and we wanted to give it quite a quirky, vintage look. I went to down to the textiles department and asked them if they would be kind as to let us borrow some brown fabric which they did, I took this fabric back to the studio and re arranged it on the chair.

We continuted to film Jade playing the piano and singing, we had printed the song lyrics off for her before hand so that we could be more organised and didn't get mixed up with the lyrics. We took some high angle shots where we stood on the table to try to get it as low as possible. We also took some extreme close ups of her lips moving and also her hands playing on the keys. Jade got quite embarressed when we were filming her as she is quite shy so we took this into account and did some shots with the camera while we walked away so that she didnt feel under pressure with us and the camera there.

After this we went back to class and uploaded the clips on to the computer to see what we thought of them and each had group opinions. We decided as a group that we didnt like all the shots we took as we thought the setting looked quite boring so we decided that next time we would make it look better.

Production Treatment for 'The Writer'

Group details:
Jade Anderson
Michael Rowan
Emma Cousins

The music video:
The Writer by Ellie Goulding

Duration:
3 minutes 57 seconds

Audience:
Typically, Ellie Goulding's music appeals to a younger audience. Listeners of her music normally range from around to around early twenties A stereotypical fan of Ellie Goulding's is a female around the age of 17, she has a quirky style therefore attracts similar people to herself, however Goulding has also collaborated with Gabrielle Cilmi, Diana Vickers, Tinie Tempah and Rihanna, which has gained her more recognition and a wider audience. Since these collaborations her music has moved from only electropop to more mainstream popular music covering some of Rihanna's and Elton John's songs, again getting herself more recognized and appealing to a wider audience.

Resume:
The song is about a girl who feels like she is the only one putting effort into a relationship. The narrative will show her feeling sad, wandering around places alone while she reflects on the lover that she thinks about, we also include instrumental moments where she plays on the piano and also sings to the camera, this fits in perfectly to the alternative pop genre.

Suggested elements:
For our music video, we have decided to create a illustrative music video including both narrative and performance. We have decided not to use to the college studio for our music video, we believe filming outside of college will create a authentic feel decididng to travel to a very nice park with a lake and also deciding to film in cafes in the middle of Manchester which have a quirky feel reflecting on the unusual personality of the artist. The girl will be dressed in wooly jumpers and flowery skirts to create a care-free feel and highlight that it is autumn time. For special effects, we will jump cut to performance then narrative and also change the brightness of the video to create a more happier feel.

Recording Days:
Our group has decided that we will spend roughly 3 to 5 days filming. After finishing the production work, we estimate that we will have 5 days allotted for post-production, this will include completing the editing, insertion of transitions, sound and overall polishing of the piece. We will also make time to complete the CD cover and poster. Addition to the time we spend working in normal lesson time, we have also each individually allocated time to spend working on the entire piece in our free time.

Location Ideas

Chorlton Park
We thought about filming at first in Chorlton park as we thought that it would be a really good setting for a love story. We thought about it and we decided not to go there because the park was quite for for everyone in the group to get to and also getting back to college. We decided to do more research on location for parks and we decided to film in Alexandra park as it is quite near to college and is also a lovely park which would look good on camera. It is also quite easy for everyone to get to.



Nexus Art Cafe

We also did some research about food places we could go town which was in Manchester city centre. We thought about using nexus art cafe as it is looks quite qwirky and is full of wonderful artwork. After researching more into it we decided not to use it. We thought that the style of cafe did not fit in with the style of the song as we thought that it would look better if it was used for songs like Kate Nash - Foundations as it has a great link to the way Kate Nash is. We didnt think it was typical of a love story R&B video which is the image we wanted to create.



Inside a home or apartment

We also thought about filming inside one of our houses to try to make it quite realistic. At first we thought it was a really good idea as a home is somewhere where a couple can feel most comfortable with them selves. We decided not use this idea as we thought it would lool quite cramped as two of us live in very small houses and one of us lives in a flat. It would have been also been quite hard for everyone to travel there because of travel costs etc. We didnt use the apartment idea as we looked on the internet at prices for hiring for a day and it was really expensive. We also rang up a few hotels in Manchester and they wouldn't let us film in the rooms for a few hours for free.

Our chosen song - The Writer

Ellie Goulding - The Writer Lyrics

You wait for a silence
I wait for a word
Lie next to your frame
Girl unobserved
You change your position
And you are changing me
Casting these shadows
Where they shouldn't be

We're interrupted by the heat of the sun
Trying to prevent what's already begun
You're just a body
I can smell your skin
And when I feel it, you're wearing thin

But I've got a plan
Why don't you be the artist; and make me out of clay?
Why don't you be the writer and decide the words I say?
Because I'd rather pretend
I'll still be there at the end
Only it's too hard to ask... won't you try to help me

Sat on your sofa...it's all broken springs
This isn't the place for those violin strings
I try out a smile and I aim it at you
You must have missed it
You always do

But I've got a plan
Why don't you be the artist; and make me out of clay?
Why don't you be the writer and decide the words I say?
Because I'd rather pretend
I'll still be there at the end
Only it's too hard to ask... won't you try to help me

You wait, I wait, casting shadows, interrupted
You wait, I wait, casting shadows, interrupted
You wait, I wait, casting shadows, interrupted
You wait, I wait, casting shadows

Why don't you be the artist; and make me out of clay?
Why don't you be the writer and decide the words I say?
Because I'd rather pretend
I'll still be there at the end
Only it's too hard to ask... won't you try to help me

Why don't you be the artist; and make me out of clay?
Why don't you be the writer and decide the words I say?
Because I'd rather pretend
I'll still be there at the end
Only it's too hard to ask... won't you try to help me

Ellie Goulding music video shotlist

1. Close up of the characters hand playing the piano

2. Extreme close up of mouth singing

3. Cut to long shot of stood on the stairs

4. Close up of feet on the stairs, kicking the leaves.

5. Jump cut to close up of leaves

6. Long shot of trees in the park

7. Medium shot in the park laughing

8. Close up of feet in the park on the grass

9. Medium shot of the main character singing at a wall.

10. Extreme close up of her lips singing the song.

11. Medium shot of her singing at the wall.

12. Close up of her hands.

13. Close up of her face looking into the camera, singing.

14. Long shot of her stood at the wall.

15. Cut to a long shot of her playing the piano.

16. Close up of her hands on the piano.

17. Cut back to a shot of her playing the piano.

18. Close up of her feet on the peddle of the piano.

19. Extreme close up of her lips singing the song.

20. Medium shot of her face.

21. Cut to a tracking shot in the park.

22. POV shot of the main character running though the park.

23. Over the shoulder shot where the character is stood alone.

24. Extreme close up of the top half of her face.

25. Cut to another character in the park.

26. Close up of her feet.

27. Two shot of her walking towards the other character.

28. Close up of a heart made of leaves on the floor.

29. Close up of both their hands together.

30. Fade to black.

Ellie Goulding 'The Writer' Storyboard

Close up of the female face singing then camera zooms in to a extreme close up of her lips. The piano is playing and the lighting is extremely bright only showing her face.


Long shot of the female on a bench in a park while she writes in her diary, also might show a shot of her writing the lyrics into the diary, the chorus of the song is playing and the lighting is getting darker.


Close up of the females boots, shows her walking through puddles reflecting on the sad mise en scene of the video.


A shot of a love heart made out of autumn leaves on the ground, the female then kicks the leaves to show she is heart broken.


Over the shoulder shot in the part as the female watches the male walk away, presumably her love interest.


Long shot of the female in a cafe, the camera zooms in to a close of her face looking sad.

Costumes

For our music video we wanted our main character (the singer) to wear knitted and big clothes to fit in with an autumn and cold setting. We looked at the following items of clothing and purchased something similar:

We liked the kitted scarf and cardigan because It's how we wanted our video to look and match the feel we wanted to achieve, then we added a flower skirt and willies to add personality to our character and make the video seem more personal.

Ellie Goulding (background Information)

The artist we have chosen to use for our music video is Ellie Goulding. Elena Jane "Ellie" Goulding was born on December 30th 1986 and is an English singer/song writer. Her style of music varies between Indie pop, Electropop, Synthpop Folktronica. Ellie is a very talented artist and as well as singing and songwritting for herself she also wrote songs for artists such as Diana Vickers which are called “Remake me and you", "Notice" and "Jumping into rivers” and also Gabriella Cilmi "Love me cause you want you". Ellie’s styles of songs are mainly acoustic with a calm soft feel to the songs. She also plays instruments such as the drums, guitar, piano, clarinet and tambourine. She has been doing this since the age of 14 alongside drama in which she completed a drama course in the university of Kent where she became exposed to electronic music. Her first single which was released in 2009 was called “Under she sheets” which peaked outside the top 40. Since then she has created well-known records such as “Guns and horses” and “The writer” and has sold over 620,000 copies of her number one album “Lights”. She has became a very popular artist and has gone on to winning the Critics Choice award at the Brit awards at the end of 2010 and then went on to performing at festivals such as Wakestock in 2011 and V Festival. She is also due to tour with a popular artist Katy Perry on her “Teenage Dream” tour at the end of 2011.

Rock Genre Research

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music. Rock music also drew strongly on a number of other genres such as blues and folk, and incorporated influences from jazz, classical and other musical sources.

Music genre research

We've researched different musical genres to help us decide what song we wanted to create a music video for. We researched the following Categories: Popular, Acoustic, Rock and R&B/Rap.

Popular Music
We looked at popular music and found some possible songs we wanted to consider. We looked at Adele, Ellie Goulding, Jessie J and Diana vickers.

Acoustic Music
We looked at acoustic music and liked the idea of creating a music video for this category. We looked at songs artists like Jason Mraz, Ed Sheeran and James Morrison.

R&B/Rap Music
We also looked at R&N and some rap songs when deciding which song to create a video for. We looked at artists like Rihanna, Jay Z, Beyonce Eminem and Nicki Minaj.

Possible song choices for our music video

Adele - Hometown glory

Adele - Set Fire to the rain

Adele - Turning Tables

Ed Sheeran - A team

Ellie Goulding - Your Song

Ellie Goulding - The Writer

The Fray - How to save a life

Diana Vickers - Once

Jessie J - Who you are

Duffy - Warwick Ave

Kate Nash - Foundations

Florence and the machine - Dog days are over

Amy Winehouse - Back to black

Lily Allen - LDN

Lily Allen - The fear

'One Republic - Secrets' Music video analysis

One Republic’s music video fits into the pop/rock music genre. This music video is illustrative because the camera frequently shows close ups of the band and also has a narrative which relates to the lyrics and beat of the music. There are several close ups of the bands instruments such as the guitar and drums which is a typical convention of the rock genre. The video shows a woman waiting in a cafe and also walking around a city reflecting the ideas of secrets and that she is anxious waiting for somebody.

The music video does fit into the typical rock/pop music video conventions, it appears to be a big budget music video because it shows a city looking very similar to New York and the city is empty except for the actress which suggests that it must of cost a lot of money to empty the streets of a city.

The lighting of the video is set in the day, the dull lighting and the clothing of the characters implies that the video was filmed in autumn. The clothes on the woman are neutral colours reflecting on the simple mood of the music video and the big coat she wears shows to the audience that the video is set in autumn time. Also, the video shows the band members behind a white sheet showing the shadows of the band members.

The mise-en-scene of the video is based in a upper class part of a city and also shows the band performing in what appears to be a concert hall reflecting on the authenticity of the song. There are several symbolisms in the video such as the bird flying emphasizing on the lyrics of giving secrets away.

Overall, I find this video enjoyable to watch. The camera is constantly either cutting to the band or to the woman, making the narrative of this music video interesting.

'Rihanna - Unfaithful' Music video analysis

As research into choosing our song and ideas for our music video we looked at Rihanna’s song “Unfaithful” which is an R&B/pop song. The video has been portrayed as being within in the “Illustration” category as it is a simple narrative video which re creates the song to help give you a good idea of what’s going on. The song is about a young girl who is in a relationship but is having an affair with someone else which is a realistic “love” story and also typical of this type of genre.



Rihanna refers to herself in the lyrics as being like a “murder” the dark moody image has been portrayed throughout this video through the use of dark dull lighting and filters. The song is also quite slow paced with a playing of a piano, this links in very well with the sadness moody feel to the video. At the start of the video we see Rihanna in very extreme close up shots of sections of her body to promote herself, and also show us the long black dress she is wearing which makes her look like a very intelligent sophisticated woman. There are also some low angle shots. She also looks perfectly done up with her makeup hair etc which gives me the impression that she takes a lot of pride in herself however, whilst this is showing we heart a heart beat in the background which shows she may be possibly scared or panicking. She looks in the mirror at herself and we then have jump cuts and cut aways to a scene where she is sat with a man in a restaurant. We see the close in close ups and long shots. We then get a few past paced jump cuts to different scenes in which she is with the same man however she is wearing different clothing which is typical of a R&B/pop genre. I think the fast paced jump cut technique looks really effective and I think it would look good to use in our music video.



At no point in the video does Rihanna show signs of natural happy expressions, her face looks very sad and nervous and the smiles she pulls almost look false and forced out. We also get a feel that a hand held camera has been used at times to give a “shaken” effect which could symbolise her relationship as if it is on the rocks.
The whole video carries on quite dark with the black curtains etc which has been deliberately put there to create more impact within the video. There are also some shots of Rihanna which fade out to black which I think look really effective. There have also been some long shots of her lying across a piano which shows her very weak and vulnerable side not like the “sophisticated” image we portrayed of her before. Looking at the rest of the video we see Rihanna in a different clothes change, which is typical for the genre and also would be a good idea to use in our music video. We see her wearing white clothing which symbolises innocence and purity which is very ironic as this is not the case as we can tell from the narrative of the story or suggests she is feeling some form of guilt. She is also pictured wearing red clothing which also symbolises love and passion which again has been deliberately chosen as a “false” image.



The young black man in the video is not portrayed in the way that black males are portrayed in a stereotypical R&B music video. Instead of wearing “hoodies” and gold chains etc he is wearing very different clothing, quite basic and also looks like he takes a lot of pride in himself.

Looking at “Goodwins Analysis” there is a massive relationship between lyrics and visuals as Rihanna acts out the song with in the video so we get a clear image of what is being portrayed. There are also a lot of close ups of her face to promote herself so that the artist can develop motifs and there are no intertextual references to films, tv programmes and other music videos.




Over all Rihanna’s video is a very typical video for this genre. Although I like watching the video and also the genre of the song we decided not to use this for are music video as we thought using this typical love pop song narrative would be too much alike to we are deciding on something a lot different.